Between tradition and modernity, Marrakech – Africa’s capital of culture, offers colorful sights, sounds, and smells with a pleasant year-round weather.
Being the fourth largest city in Morocco after Casablanca, Fez, and Tangier, Marrakech grew rapidly and established itself as a cultural, religious, and trading center for the Maghreb.
Packed with vendors and their stalls, the city is one of the busiest in Africa and serves as a major economic center and tourist destination. Real estate developments have been on the rise for the last 15 years.
Many foreigners and numerous French celebrities have purchased properties in the city, lured by its relatively cheap house prices and the iconic culture itself.
Glimpse into the Current Taxi Business in Marrakech
The ride-hailing business in Marrakech has been developed with key lounging areas in mind. Whether it is a privately owned taxi or a rental car, the change in customer behavior has led to a big space for collaboration, just as it does for competition.
Issues with Local Taxis
Most petite and grand local taxis do not have seat belts or airbags, do not accept credit cards, and it is rare for drivers in Marrakech to speak English.
The local drivers are not trained to give a good overall experience to the tourist.
Also, there is an additional cost for things such as traveling during major holidays, excess luggage, keeping your driver waiting, and booking your Marrakech taxi over the phone.
Like most other developing countries, local taxi drivers in Marrakech are known to scam tourists by taking a longer route, pretending they do not have change, or quoting you a set-rate fee that is much higher than the cost of the journey.
Private taxi companies in Marrakech are in high demand due to the poor conditions of petit and grand taxis.
Emerging Private Taxi Business
Due to the difficulty of obtaining an official tourist transport license, there are only few private taxi companies currently building their base in Marrakech.
Travelling with a private company provides are much more comfortable and convenient option than the public taxis for only a slightly higher price.
They are fully licensed and insured to travel throughout Marrakech. This is something to bear in mind when traveling with children, as most private taxi services have trained drivers who can install a child seat when asked to do so.
Traveling with a private taxi company in Marrakech gives the passengers the privacy that they need. These taxis owned by private companies are air-conditioned, and drivers are trained to speak English as well.
With a private company, the prices are fixed, and a door-to-door service means that the driver will pick up and drop off from the chosen addresses provided in the taxi app.
You do not have to worry about finding the taxi in scorching heat and then haggling with the driver for the price, all while sharing your vehicle with people you do not know.
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Competition of Taxi App Companies in Marrakech
Marrakech is particularly popular with the French.That is why Heetch – a french carpool service, has been a popular Uber alternative for foreign travelers since Uber was banned in 2018.
Particularly in Marrakech, one can use the taxi apps Heetch and Roby to commute to different places. Apart from Roby Taxi and Heech taxi services, Careem and Yassir have stepped into the picture, offering lower base prices than their competitors with high-end luxury sedans as well as compact hatchbacks to attract the local as well as European folks.
However, the most popular Uber alternative app, Careem, is less than viable in the city of Marrakech when compared to other popular cities in Morocco.
Most people also rent cars through these taxi apps to travel and move flexibly in the city as well as travelling to nearby cities like Fez or Casablanca.
Starting a Taxi Business in Marrakech
The trends in the transportation industry strongly suggest that every taxi business should go and get its own taxi app.
In Marrakech, Roby Taxi, and Heech taxi apps have proved that starting a Taxi business can be lucrative and satisfying and can bring returns on investments quickly.
They allow booking and paying in one click for any trip with the help of a smart phone. Most of us should embrace the digitalization of hailing a cab without going outside or speaking to taxi operators.
Your business can offer groups of friends, professionals, and individuals the opportunity to book online and, in advance, a private taxi to cater to the people living in a traditional Moroccan central courtyard and the median.
Through technology, people can adopt a cashless system, drivers will not have to worry about cash on deck, and people can know the details and ratings of the driver.
This will herd out the rude and harsh behavioral drivers and allow you to gain access to a network outside of driving for much-needed exposure of your brand to the people of Marrakech.
The Clone Solution
When everything is under control, a business operates more effectively.
By opting for the Heetch clone or Roby clone, the package will consist of several panels.
The admin panel is meant to contribute to better management of the apps for drivers and passengers that will work on devices running iOS and Android.
This also includes easy and streamlined access to all the relevant data on payments, confirmed/canceled rides, and information related to the user and driver account.
You can launch your taxi business in Marrakech in just 7-8 days.
See the demo of your future business for free.
Conclusion
Due to the growing population, excess traffic jams, and pollution, ambitious on-demand taxi booking app startups are being developed worldwide.
New technologies are in the early stages of transportation. Small and midsize businesses are very welcome.
People require a strong taxi service on their mobile devices at any time they need a ride. Going mobile is the present and the future of taxi app services.
